Ahmad Johnson lives by the philosophy of grit: persistence and resilience. “The only reason you don’t do it is if you don’t try,” said Johnson. When he finds himself struggling by holding back, Johnson trusts his faith and his life in the hands of God, giving him the will to do what he needs to do. Now, with several years of doing his own designing and almost a decade of hosting fashion shows, Johnson is on the verge of taking his personal brand to the next level. Johnson held a desire for designing for years but not only until 2014 did he actively pursued it. However, Johnson hosts an annual fashion show for plus sized women entitled Sista BIG Bone under his brand AmarJe Enterprises with a clothing collection called Elizabeth NOIRE by Ahmad Johnson.